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Is Email Marketing Dead? Hardly…
May 17, 2010 in EMail Marketing by Robb
Some in the online marketing community have been rushing to dig a grave for e-mail marketing. There are some good reasons for that. Overly aggressive spam filters trap not only spam, but also permission-based email messages – stuff the recipient has requested. Messages that hit the in-box get deleted unread a lot of the time, as the sheer quantity of mail in the in-box increases. And anyway, it’s all about Twitter now, right? Not so fast. Email marketing may indeed have become more challenging, but the ROI continues to be great – the best, say most reports. And even those who say it ... Read More
Local Search Optimization & the Power of Reviews
April 27, 2010 in Local Optimization, Online Advertising, Social Media by Robb
Imagine opening a phone book to find the number and address of a local business, and being greeted with an ever-changing page of information about that company: reviews, comments, pictures people took with their phones… No need to imagine, of course. That’s Yelp, Citysearch, Judy’s Book, Merchant Circle, Four Square and dozens of other local online information portals. Yelp, the largest, has about 26 million readers a month and, according to Inc. magazine, a quantity of information that is probably second only to Wikipedia. It also has a lot of power. More and more consumers re ... Read More
Adwords: Enhanced Targeting Functionality
April 19, 2010 in Google, Online Advertising by Robb
Unlike traditional advertising with TV, radio, or print, Adwords tells you exactly how many people were shown your ads, how many responded with a click, and how many actually converted by buying your product, downloading your sample, etc. There’s more to the story... Now, Adwords lets you in on some things that have been undisclosed up until now. Let’s imagine that you sell sporting goods online, and take a peek at a couple of your customers. Search Funnels There’s your future customer, searching for that excellent new racket you sell. He sees your ad, but doesn’t ... Read More
Coupon Sites – Maximize Your Exposure
April 14, 2010 in eCommerce by Robb
We all love finding bargains so as an etailer it would only make sense to post coupons to the most popular esavings sites on the Internet. To that end, we've compiled a list of coupon sites for consumers and etailers. It's a list of sites we've used with great success and has helped grab those deal-a-looking shoppers you may not have gotten otherwise. 100bigcoupons.com alexscoupons.com baby cheapskate bargainbum.com bargainlist.com bensbargains.com boodle.com bradsdeals.com cellfire.com cheaptweet.com clevermoms.com clickmycoupon.com couponalbum.com ... Read More
Facebook & E-Commerce
April 9, 2010 in eCommerce, Social Media by Robb
Facebook is now the size of a country, who would've "thunk" it a few years ago. Just as the appearance of a new nation would be expected to have some impact on the global economy, so has Facebook, but not quite the impact everyone initially expected. Facebook as an E-commerce Platform There was an early expectation, but it never panned out. There were a few dozen e-commerce applications for Facebook in years past, and most are now extinct except for a select few. There are several large retailers with Facebook Stores (selling virtual gifts as well as real ones), but it's never really cau ... Read More
Minneapolis Internet & Search Marketing Authority February Meetup
February 11, 2010 in Minneapolis Marketing by Robb
Come join us at the next meeting of the Minneapolis Internet & Search Marketing Authority February Meetup: When: February 16, 2010 Location: Kip's Authentic Irish Pub & Restaurant 9970 Wayzata Boulevard St. Louis Park, MN 55426 952-367-5070 ... Read More
Quick On Site Optimization Review
February 11, 2010 in Google, On Site Optimization by Cindy
Although on site optimization may not be a large chunk or the most important part of search engine optimization or the Google algorithm, it is definitely the most controllable. Finally there is something that the SEO has full control over. This all starts with carefully researched keyword analysis. Once you have found a niche that is “a go” or potentially profitable, it is important that you drill down into the keywords and analyze their search popularity and how competitive they are. Google Adwords is the fastest and easiest tool. Armed with your keyword list in hand, it is now ... Read More
Local Search Optimization from Meetup
February 6, 2010 in Google, Local Optimization by Robb
Here's a video synopsis of the presentation given at our Internet Marketing group in January. We hold this Meetup Group every month and we discuss various internet topics like local search optimization. Neat stuff! ... Read More
Totally Caffeinated Google
January 20, 2010 in Google by Robb
Do you remember where you were when Google's Big Daddy rolled out in 2005? Well, I certainly do and many websites were reeling from the consequences. In grand style once again, the big 'G' announced several months ago the Caffeine Update, slated for release late this January 2010. At the end of the day, all we really care about are the implications, so here they are wrapped up neatly for simple consumption: Improved search result page speed - meaning you'll get the answers to your queries much faster. Google is overhauling how they index information yielding better ov ... Read More
