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Archive for May, 2010
Is Email Marketing Dead? Hardly…
May 17, 2010 in EMail Marketing by Robb
Some in the online marketing community have been rushing to dig a grave for e-mail marketing. There are some good reasons for that. Overly aggressive spam filters trap not only spam, but also permission-based email messages – stuff the recipient has requested. Messages that hit the in-box get deleted unread a lot of the time, as the sheer quantit ... Read More
