Internet Marketing Minneapolis, SEO, Web Design

The internet has brought us unprecedented customization and personalization. We expect our computers to deliver the weather forecast for our zip code, news tailored to our political preferences, and ads for our age group. Your customers expect you to know a lot about them, and to use that knowledge to give them information about what they want when they want.

Behavioral targeting goes beyond demographics to respond to your customers:

• the way your customers use the web
• the way they interact with your website
• what they have purchased in the past
• what they will want to purchase in the future.

You can analyze their behavior and provide a custom experience for them.

You’re improving your customer’s experience with this knowledge. It also lets you offer them deals they want. They’ll return to you more often, buy more, and recommend you to their friends. In fact, a recent study found that ads driven by behavioral targeting led to a 73% higher opinion of a company on the part of the targeted consumers, as well as a 29% increase in purchase intent.

Behavioral targeting is a win-win proposition.

Data Mining

Your online marketing campaigns and website create a lot of data. Gaining insights from that data to make the best decisions is challenging. Blue Cedar Marketing has the knowledge and experience to mine your data to extract the information you need to cut costs, increase sales, measure the effectiveness of innovations, and determine the best direction for your next actions.

Take RFM as an example. This metric assesses the recency, frequency, and monetary dimensions of customer behavior to identify the customers who are – or will be – the most valuable to your business. RFM analysis has been around for a long time, but new technologies and the inherent measurability of electronic marketing allow much more precise analysis, with better results.

Blue Cedar Marketing has the technical knowledge and the real-world experience to get your company from data to decisions.