Internet Marketing Minneapolis, SEO, Web Design

Email continues to be the least expensive way to reach prospects and customers. Not only do email campaigns outperform direct mail overall, they also work in tandem with your offline marketing campaigns. Did you know that email follow-up increases the return on the average direct mail campaign by 50%?

But email and newsletter marketing both face challenges as overflowing inboxes and fear of unethical practices make consumers wary. Blue Cedar Marketing uses ethical email marketing practices, wise design choices, and consistent monitoring to maximize the results of your email and newsletter marketing.

What makes an effective email campaign?

• Choose the right audience for your message. Segmentation of your list allows specific targeting. When you offer people what they want, they are more likely to read, and to shop for your goods and services.
• Craft a great message. Your email or newsletter needs to contain information and offers that your recipients consider valuable. Interesting content tailored to your list makes your customers welcome communications from you.
• Make your messages visually recognizable. Using a one-size-fits-all email or newsletter service can prevent your customers from recognizing that the message comes from you. This reduces click-through and increases opt-out. Blue Cedar Marketing will design your email marketing pieces and newsletters to reinforce your brand.
• Don’t trigger spam filters. Best practices and email marketing ethics – as well as an understanding of how spam filters work – will allow you to avoid a mistaken perception that you’re sending unwanted messages.
• Be consistent. When you send your newsletter or your marketing messages regularly, your customers come to recognize and anticipate these messages. The effectiveness of each message increases. And yet, for many companies, other priorities make it difficult to get consistent communication done in-house. Blue Cedar Marketing can take care of this for you.
• Monitor your results. Blue Cedar Marketing can determine how many of the recipients of your messages open your message, how many click through to your website, and how many choose not to continue receiving your newsletters or marketing pieces. Analysis of this data allows you to make good decisions about your offerings and your email marketing.

Blue Cedar Marketing can take on the complex, though valuable, job of creating and distributing your email and newsletter marketing.