Internet Marketing Minneapolis, SEO, Web Design

Online advertising and organic search combined make a one-two punch that rounds out your internet advertising strategy. Online advertising methods like paid search and media buys give you laser targeted direct response with near instant return in investment information.

Benefits of Paid Advertising

• Match your message to customers in different stages of the purchasing process. The old AIDA acronym still applies: people at the stages of Awareness, Interest, Desire, and Action need different messages. With targeted advertising, you can deliver the right message at each stage.
• Top placement for highly competitive keywords. Your company may not be able to achieve top ranking for a highly competitive keyword when your competitor has a head start, or you may want to rank well temporarily for a seasonal keyword. Online advertising allows you to choose your place, whether on the search engine results pages or on a well-targeted content page.
• Jumpstart online awareness for new products or services. Once customers become aware of a new offering, organic search may be enough. Online advertising allows you to put your message in front of early adopters and tastemakers in your market, without waiting for awareness to build.
• Test campaigns or messages efficiently. Online advertising gives you a perfect opportunity to test different approaches in a controlled setting.

Keys to Advertising Success

Successful online advertising depends on a number of factors:

• Carefully targeted ad copy not only increases the chances that visitors will click through to your website, but also decreases the chances that they will click through if you’re not what they want. Your cost per conversion will be lower if your copy is just right.
• Effective choice of keywords can be the difference between an online ad campaign that is effective, and one that is merely expensive. Blue Cedar Marketing has the knowledge and experience to manage your campaign for maximum conversion.
• Highly optimized landing pages are essential. An ad campaign that merely sends your visitors to your home page is unlikely to be effective.

Skillful use of metrics is also a must for the best return on investment. Businesses sometimes try a variety of advertising media and approaches, abandoning each when it doesn’t show the results they expect. Often, this comes from a lack of understanding the performance data generated by advertising campaigns – or by failing to collect the data. This can be a frustrating and expensive experience, leaving ill-prepared companies back at square one.

With Blue Cedar marketing, your online advertising is part of a complete web strategy, specifically tailored to the particular needs of your company.