Internet Marketing Minneapolis, SEO, Web Design

A successful website is optimized for search and usability. It’s also needs to be optimized for conversions, inspiring your visitors to take action: buy a product, complete a lead form or call an 800 number.

Would you knowingly pour water into a leaky bucket or fix the bucket and then pour in the water in? It’s the same idea with your website visitors.

Design and Usability

A well-designed site leads visitors to a clear call to action. Every company is different, and therefore every website needs to be different, but there are several core precepts:

• Your website needs to clearly present your value proposition and message– what you offer, and how the visitor can get it – immediately. Today’s internet users find it frustrating when they have to search all over a page to find the information they’re looking for We make sure that the most important elements of your message are visible in the place where your customers look first.
• Your website needs a clear call to action. A well-designed website has multiple conversion points, since your customers may make their decisions at different places in their interaction with your site. But it should be very clear what you want your visitors to do. Just as a well-designed airport directs people to their destinations without puzzling them, your website should direct your visitors through the sales funnel you choose.
• Your website needs to encourage repeat visits, and longer visits. Some of your visitors will be dropping by just to find your phone number or directions to your physical place of business. Your website should have that information for them without making it hard on them. But your website should also inspire your visitors to return. It should express your business’s style and give your customers increased value.

Blue Cedar Marketing websites are designed for usability and profitability.

If your current web design suits your style but doesn’t get the conversions you want, Blue Cedar can use split and multivariate testing to identify the points of failure and redesign for maximum conversions and revenue generation.

• Split testing compares two versions of a page to determine which page provides a better conversion rate.
• Multivariate testing is a sophisticated method of testing a number of different variables at the same time.

Blue Cedar has the tools, the knowledge, and the experience to test for conversion rates and zero in on the insights you need to make the best decisions. Our process saves you money and increases your return on investment.